OMA reports 36.6% year on year growth for digital outdoor

The digital out of home industry is up 36.6% from the same period last year.

The announcement:

The Out of Home (OOH) industry today reported a net media revenue of $60.8 million for the month of April, an increase of 10.8% for the same month last year, which posted a net media revenue of $54.9 million.*

Digital OOH net media revenue makes up 44.1% of total net media revenue, up from 36.6% for the same period last year.

Category figures April 2017**:

  • Roadside billboards (over and under 25 square metres) $24.6 million
  • Roadside other (street furniture, bus/tram externals, small format) $16.0 million
  • Transport (including airports, bus internals and train stations) $8.6 million
  • Retail, lifestyle and other^ $11.7 million

*The comparative year-on-year media revenue data reflects adjustments made by members in December 2016, where media revenue was reallocated between month reporting periods. As this is a reallocation between months, the total revenue reported in 2016 has not changed.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

** Figures may not add to total due to rounding.

Source: OMA


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.