OMA reports 36.6% year on year growth for digital outdoor
The digital out of home industry is up 36.6% from the same period last year.
The announcement:
The Out of Home (OOH) industry today reported a net media revenue of $60.8 million for the month of April, an increase of 10.8% for the same month last year, which posted a net media revenue of $54.9 million.*
Digital OOH net media revenue makes up 44.1% of total net media revenue, up from 36.6% for the same period last year.
Category figures April 2017**:
- Roadside billboards (over and under 25 square metres) $24.6 million
- Roadside other (street furniture, bus/tram externals, small format) $16.0 million
- Transport (including airports, bus internals and train stations) $8.6 million
- Retail, lifestyle and other^ $11.7 million
*The comparative year-on-year media revenue data reflects adjustments made by members in December 2016, where media revenue was reallocated between month reporting periods. As this is a reallocation between months, the total revenue reported in 2016 has not changed.
^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
** Figures may not add to total due to rounding.
Source: OMA
