OMA supports National Missing Persons Week with outdoor campaign

The Outdoor Media Association (OMA) has sponsored National Missing Persons Week for the twelfth year in New South Wales, donating out of home signs to profile missing Australians.

OMA CEO, Charmaine Moldrich, said the campaign had played a significant role in the outdoor industry giving back to the community.

“This is such an important campaign for the industry to back, because we can use the power of our channel’s reach to give back to the community. Over the last five years the industry has contributed close to $7m of advertising space donated by our members. This has resulted in increased public awareness and in some cases, it has helped identify missing persons,” she said.