OMD and The Pure Agency inspired by potential of animals in Allan Gray campaign

Josie Tutty

September 27, 2017 9:06

Investment management company Allan Gray has released its latest campaign, inspired by the potential of animals.

The campaign was created in collaboration with The Pure Agency, an ad agency specialising in the finance sector, and media agency OMD.

The campaign’s TVCs see black and white footage of an owl and a cheetah achieving their ‘potential’ by catching their prey, while out-of-home ads display the animals along with the taglines “Potential. Known.” and “Potential. Pursued.”

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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