F.Y.I.

OMD appoints Aimee Buchanan to lead Tourism Oz account

Media agency OMG has appointed Aimee Buchanan as global business director on the Tourism Australia account.   

The announcement:

Friday October 14, 2011 –

Media communication specialist OMD today announce the appointment of Aimee Buchanan as Global Business Director working on the Tourism Australia account.

Aimee moves to the role from MPG where she held the position of Group Client Service Director for the last 3 years, leading two of the Agency’s key accounts; SingTel Optus and Virgin across all channels including offline, online and SEM.

With more than 11 years media experience in the Australian market, Aimee has predominantly worked on large scale telecommunications clients, managed complex accounts, focused on content creation and the leveraging of new channels.

“We are very pleased to have Aimee on board; she has great experience leading large teams and businesses into areas beyond the traditional, this is exactly the sort of thinking we’re looking to develop on the Tourism Australia account” said Mark Jarrett, General Manager OMD Sydney.

Of her appointment Aimee said “I’m excited to join OMD and to be working on this envied client, Tourism Australia. Both OMD and Tourism Australia continually challenge conventional media thinking and this role offers great opportunities to do innovative work in a category I’m personally very passionate about – travel.”

Aimee commences her role on 17th October 2011, and will report into Mark Jarrett, General Manager, OMD Sydney.

Source: OMD press release

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