OMD Melbourne wins $4m Red Cross Blood service from Ikon Communications

May 27, 2015 9:53

OMD Melbourne have won the media strategy, planning and buying for the Australian Red Cross Blood Service from Ikon Communications.

Mumbrella revealed the competitive pitch in January, with the Melbourne based organisation known to be talking to a number of media agencies about the account, thought to be worth around $2m-$4m annually.

Ben Scales, national campaign manager, Australian Red Cross Blood Service said in a statement: “It was a very competitive pitch, in which all participating agencies presented very strong offerings. However OMD clearly demonstrated to us that they understood the future needs of our business.

“We are very excited to be working with OMD to recruit more blood donors to our cause in the years ahead.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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