OMD Melbourne’s Alex Smith joins Carat as client lead
Alex Smith – who was the client lead for Coles and Target at OMD Melbourne, where she was also managing partner – is switching agency groups, joining Dentsu Aegis Network’s Carat as client leader.
Smith was previously general manager at UM Worldwide, and moved across to OMD when the Coles account switched hands back in 2016.
Smith has worked on the Coles account for eight years
Over at Carat Melbourne, Smith will join the leadership team and has been charged with “driving outstanding media strategy and integrated Dentsu Aegis Network capabilities to help clients win, keep and grow customers”, the agency said.
Interesting, doesn’t Woolworths run out of Carat?
Pretty sure Kenny looks after Melbourne Brisbane and Perth
It is hard to deny that something odd is happening at a management level across OMD.