OMD and Leo Burnett promote staff to digital head roles





Creative agency Leo Burnett Melbourne and media agency OMD Sydney have both today announced internal promotions to fill head of digital roles.

Nicole Ross has taken on the mantle for Leo Burnett Melbourne after nearly two years with the agency as a digital executive producer, replacing Luc Wiesman, while Stuart Bailey is moving into the new role of chief digital officer role at OMD Sydney.

On Ross’ appointment, Leo Burnett Melbourne CEO Melinda Geertz said: “This appointment is a testament to the strength of Nicole’s expertise and her dynamic leadership qualities, as well as the depth of talent in our business. We are proud to be able to fill the role by promoting from within and congratulate Nicole on her well-deserved promotion.

“Nicole’s passion for technology innovation and her ability to manage digital teams and projects has seen her play a central role in the success of our business. We look forward to taking digital to the next level with Nicole at the helm.”

For OMD Bailey will be responsible for driving and implementing the digital vision for the agency nationally, having been with the agency for more than two years, joining in 2012 as national head of digital.

Peter Horgan, CEO OMD Australia said: “Stuart has recently been described as the ‘Digital Shepherd’. Further proof that we harbour the best talent in the industry under our own roof, Stuart was the perfect candidate for this new role aligning our national offering across multiple stakeholders and driving digital innovation across this massive part of the business.”

Bailey’s appointment is effective immediately, he will report directly to Horgan.

Miranda Ward


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