OMD Sydney poaches telco expert from M&C to lead strategic team on Telstra account

Screen Shot 2014-11-17 at 9.54.29 AMM&C Saatchi Sydney strategy director and telco expert Dan Bye will join OMD Sydney next month to head the agency’s strategic team on the Telstra account.

Bye has been working with Optus since joining M&C in January last year and previously held roles with Orange in the UK prior to joining SapientNitro. He is the second major strategy hire for OMD following the appointment of The Monkeys’ Mat Rawnsley as group strategy head.

OMD national head of strategy Gavin Gibson said: “To have somebody of Dan’s calibre driving the strategic thinking across our key client will be a great asset. Dan brings a wealth of category experience.”Bye said his appointment comes at an “interesting juncture for the industry” with the lines between media and creative agencies “blurring”.

“The really exciting opportunity for me is the richness in insights and data that OMD holds that will really help identify client’s business problems and opportunities to better engage with their consumers, enabling OMD to be a strong strategic partner to Telstra,” he said.

Bye will join OMD on December 8 and report to Gibson.


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