OMD Sydney restructures leadership team, with two MDs appointed

OMD has announced a new leadership structure for its Sydney office, which sees the appointment of dual managing directors and the addition of a national chief operating officer.

Kim Hamilton, previously general manager of OMD Sydney, and Laura Nice have been appointed joint managing directors. Nathan Young has also been promoted from chief marketing officer to national COO.


Both MD roles will report to OMD Australia CEO Aimee Buchanan, who said the past few years had been phenomenal for the agency.

“The dual managing director structure is a result of the phenomenal growth in the agency over the last few years. It will enable the breadth of leadership required to ensure all clients continue to be serviced to the highest standards,” she said.

Hamilton has been with OMD for more than five years, first leading the agency’s performance media team. In 2016, she was promoted to general manager of the Sydney office. She returns to OMD from maternity leave in April.

Nice joins from Annalect UK, Omnicom’s data, technology and analytics division, where she is head of consultancy and development. She previously worked at OMD Sydney from 2009 to 2014, where she was the lead on major clients such as Telstra and McDonald’s.

“We are excited to have Kim back in the business and to also be welcoming Laura once more into the OMD family. Laura’s data and technology knowledge will be key as we continue to evolve the agency offering,” Buchanan said.

“Both are proven leaders with complementary skills. I’m confident they will form a fantastic leadership duo to take the agency forward.”

Nice added: “My experience at Annalect will help drive the agency forward as we continue to integrate and further our data and technology capabilities in an open and transparent manner.”

The COO role is a newly-created position, which will see Young manage the agency’s specialised business units, commercial growth, profitability, agency structural development, marketing, and new business. In Hamilton’s absence, Young has been acting managing director.

“Nathan has done a fantastic job leading the Sydney office over the last 12 months, in what was an outstanding year for the agency. This newly created position will ensure the agency is operationally set up for success and, importantly, evolving to the changing needs of the market,” said Buchanan.

Hamilton will step into the managing director role upon her return in April. Nice will the agency in July, at which point Young will step into the new COO role.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.