OMD wins Freedom media account

September 16, 2025 11:07

Freedom has tapped OMD

Furniture company Freedom has named OMD as its new media agency of record.

The partnership will see OMD Sydney’s team support Freedom through media investment, strategy and planning work across its offline channels.

Freedom’s head of media and partnerships, Katherine Martin, said in a media release that OMD’s deep understanding of the brand, its business direction, and its ability to work collaborately with Freedom’s marketing team, has made the company excited for its future.

“At Freedom we believe in long-term partnerships, and after eight years with our previous agency we couldn’t pass the opportunity to partner up with OMD to guide our next horizon of growth across Australia and New Zealand,” Martin said.

“The team’s ability to understand our brand and business objectives, to identify future opportunities and bold category moves, and most importantly to quickly build trust and connection with our marketing team has us excited about the next chapter of the Freedom story.”

OMD Sydney’s managing director Amanda Watts also spoke positively of her agency’s latest client, saying that both parties share philosophies on work and partnerships.

“What excites us most about this partnership is that Freedom, like OMD, cares deeply about the people they work with and the value of partnership,” Watts said in the same release.

“At OMD, we pride ourselves on building long-standing, trusted relationships with our clients, and it’s clear that Freedom shares the same belief.

“That alignment makes them the perfect partner for us, and we’re thrilled to begin this journey together.”

OMD’s partnership with Freedom commences immediately.

The unveiling of the agency’s newest client comes six days after it announced Rob Frost of EssenceMediacom as its chief strategy officer.