OMD’s head of direct Sabino Petruccelli leaves after 6 years, Initiative UK’s Tristan Bentall replaces him
Omnicom media agency OMD has appointed a new head of direct following the move of Sabino Petruccelli to the UK.
Petruccelli leaves after more than six and half years with OMD Australia.
Tristan Bentall joins from Initiative UK to replace Petruccelli, reporting to Paul Elliott, head of digital, direct and data.


Best of luck with the move Sab.
Thats by far the cleanest shaven I have ever seen you Sab…I suspect that within 20 mins there was a 5 O’clock shadow. Good luck mate