OMG’s Foundation folds into Hearts & Science, MD Liz Wigmore takes on expanded remit

May 31, 2024 9:02

Omnicom Media Group (OMG) has announced plans to fold Foundation into the global Hearts & Science brand, with the former’s managing director, Liz Wigmore, set to take on the head role.

Wigmore, who has been at Foundation for over 15 years, has spent the last two years as the agency’s managing director. Now, she is expanding her remit, taking on the managing director role for Hearts & Science across Sydney and Melbourne.

She will replace Darren Stein, current MD, who is also the AUNZ CEO of OMG’s Annalect. The move will allow Stein to focus on Annalect advanced tech, data, measurement and insights services, across OMG’s clients.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.