Trust in Woolies and Coles plummets, but Aussies love Aldi: Roy Morgan
As the supermarket duopoly is squeezed from all angles, Coles is now the ninth most distrusted brand in Australia — or, to put a positive spin on it, the 226th most-trusted brand. Woolies has gone from second most-trusted to not even making the top 30.
This is according to Roy Morgan’s trust ranking index for March, which saw Woolies slide from second place in the last survey, taken in December, to 34th, while Coles moved from fifth most-trusted to ninth least-trusted, a drop of 221 places.
Meanwhile, Aldi has slid into second most-trusted brand, with Bunnings again taking the top spot. K-mart jumped to third, while Apple and Toyota hold fourth and fifth place.
Definitely. Woolworths ..n Coles. Not only untrusted . Today. I still think. Both. Are rip off. Everyone who shops. There. There sell by date system . On. Meat n. Chicken ..or any fresh produce .. should be investigated. They selling good. On the date of expiry .. with 2 dollors of. The product s of around value of 10 to 15 dollors. The fresh food mulit people selling food. That should not be sold ..2 dollors of . I call this a personal insult. As a pensionior..