Omnicom Media Group APAC CEO Cheuk Chiang steps down

The chief executive officer of Omnicom Media Group Asia-Pacific has stepped down after five years at the helm and a decade with the group, Mumbrella can reveal.

Cheuk Chiang first took over regional leadership from Barry Cupples in July 2013, having run OMG’s media brand PHD for the previous five years.

He told Mumbrella that the decision to depart had been six months in the making, and came from the difficulties of balancing the pressures of travelling across the region with being with his family at home in Melbourne in Australia.

Cheuk Chiang has stepped down as APAC CEO of Omnicom

He said: “The last ten years has been an amazing journey and an opportunity to work with some of the best talent in the business. Now it’s time to focus on my other family.”

Before joining Omnicom, Melbourne-born Chiang was the managing director of Cummins Nitro in Australia and has also held senior roles at the creative agencies M&C Saatchi and Leo Burnett.

Chiang’s departure is not the only one OMG has seen in recent months across the region. PHD Asia-Pacific boss Susana Tsui left to join Dentsu Aegis Network as China CEO in January. And OMG’s head of platforms Lee Smith left the organisation in February to start his own business.

The Melbourne-born APAC CEO relocated from Singapore to Melbourne in 2012 during his stint as PHD’s Asia Pacific CEO.

Tony Harradine has been promoted to the role of CEO for Asia Pacific.

Harradine is currently Omnicom Media Group’s chief investment officer for APAC.

“Today, we embark on a new journey in the region, taking bolder steps to define a new breed of products that anticipate and meet our clients’ evolving needs.

“As our business continues to transform, so do our strategies and objectives. I look forward to working with the teams across the region on driving the change for the industry, owning the opportunities presented to us by ongoing disruption, and continuing our group’s success story in Asia Pacific,” Harradine said.

Daryl Simm, global CEO and chairman of Omnicom Media Group, said in a statement: “Cheuk has made significant contributions to our organization, not only as leader of OMG APAC, but also before that in establishing PHD in the region. We’re grateful for all his work and we all wish him the very best moving forward.

“Tony’s experiences make him an excellent choice to lead APAC. He has true multi-market perspective, having taken on roles in Europe, North America and Australia before moving to his current APAC position in  016. His appreciation of local differences is critical given the cultural scope of APAC. At the same time, he understands the requirements to deliver consistent solutions on international clients.”

“In his current APAC role, Tony has gained experience harnessing our Group strengths, as well as progressing our ways of working. His commercial mindset means he is focused on taking action to deliver results for clients. He’ll be hitting the ground running.”

In Australia, Omnicom Media has agencies including OMD, PHD and The Foundation. It is also widely anticipated that Omnicom’s Hearts & Science media brand will launch at some point too.

PHD Australia has clients including ANZ, Google and HP while Clemeger works with brands such as NAB, Myer, Hungry Jacks, CUB and MasterFoods.

Locally, OMD works with brands including Coles, Qantas, Apple, Telstra and McDonald’s.


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