SOLO releases first campaign in two years with ‘A Thirsty Worthy Effort’
Schweppes Australia’s SOLO, has launched its first brand campaign in two years by TBWA Melbourne.
The ‘A Thirsty Worthy Effort’ campaign builds on the brand’s 70s and 80s advertising which featured the ‘SOLO Man’ tackle extreme activities in order to break a sweat.
The new take on the campaign aims to show how men “get their thirst” featuring a father making a robot costume for his daughter’s school play.
In another ad a man comes home with a dog, which his housemates won’t allow inside, so he builds a kennel out of their dryer.
The ads use the same song which feature in the original SOLO Man ads.
Lisa Saunders, general manager of marketing at Schweppes, said in a statement: “Modern masculinity takes many shapes and forms, and our new SOLO Man exemplifies exactly that.”
The campaign is set to run for six weeks across print, online and social.
Credits:
- Schweppes Australia
- TBWA\Melbourne
- Carat (Media)
- Guilty Content (AV)
- Coco Productions (Photography)
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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