Omnicom Media Group wins The Warehouse Group media account in New Zealand

Omnicom Media Group (OMG) is set to become the single media strategy and buying partner for The Warehouse Group (TWG) – New Zealand’s retail conglomerate with NZ$3bn in annual turnover.

The appointment follows a pitch process and will see OMG “create a multi-dimensional organisational structure to deliver against the unique and innovative requirements of the partnership”, a statement from the agency said.

TWG: Will work with Omnicom in New Zealand

TWG had a scorecard of six key factors – spanning New Zealand team strength and diversity; ideas and innovation; tools and capabilities; and data-driven research and insights – to determine the winner of the pitch process.

CMO Jonathan Waecker noted the participating agency teams brought energy, enthusiasm and their best work to the process, but said he was particularly thrilled to be partnering with OMG on TWG’s family of brands: The Warehouse, Warehouse Stationary, Noel Leeming and Torpedo7.

“We loved the innovation and customer insights that OMG brought to the pitch, and we believe they are the best partner to help us evolve our marketing as we find new ways to inspire and engage our customers throughout New Zealand,” he said.

“Ultimately OMG’s passion is our passion: transforming our brands, into some of the most intuitive, rewarding and frictionless retailers in the world. The OMG values of diversity, integrity and innovation are perfectly matched with ours. Together we’re on the same mission to help New Zealand flourish now and into the future.”

Peter Horgan, CEO of OMG for Australia and New Zealand was similarly excited to begin the partnership.

“We are delighted to be working with New Zealand’s leading retail group, and were struck by their resolve to transform and future-proof their business.

“TWG issued a challenge to the industry that they needed a partner who could distil and leverage their many brands, products and data sources into a world-class, customer-centric offering.

“With more digital, data and tech specialists than most agencies have people, OMG are excited to be on this journey with TWG and determined that media will drive attributable uplift across their entire business,” he said.


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