OnDeck asks small businesses to ‘Turn That No Around’ when asking for loans

Small business loan company OnDeck has launched its ‘Turn That No Around’ campaign, encouraging small business to seize opportunities despite not having the initial funds.

The #turnthatNOaround campaign aims to target small business who have received a no from their banks when seeking a loan, highlighting the loan opportunities OnDeck provides.

The campaign will run across digital, outdoor and social.

It has already launched on radio across Sydney, Melbourne and Brisbane on 2GB, Sky Sports Radio, Triple M, 3AW and 4BC.

Cameron Poolman, OnDeck Australia CEO, said in a statement: “Small business owners, which constitute the backbone of Australia’s economy, need regular cash injections to grow, but spend most of their time either applying or waiting for their banks to approve loans. In the end, they are left with no for an answer which means missing out on potential expansion opportunities.

“Our market positioning of helping small businesses triumph in a tough world is resonating with customers and the regular feedback we receive from them helped with the creation of the campaign,” he said.


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