The One Centre partners with real estate agent to promote sale of Vaucluse property
The One Centre is promoting the sale of a Sydney property with an integrated campaign which aims to bring the property’s story to life.
Real estate agent Alison Coopes and the owner of 8 Carrara Road, Vaucluse worked with The One Centre to develop a positioning strategy for the property.
Alison Coopes of Agency by Alison Coopes said: “This property stands apart from other Sydney homes. The architectural perfection and structural beauty of 8 Carrara Road will not be matched for a very long time, if ever. It was, therefore, crucial to the project’s success that we worked with an agency who really understood the unique positioning of this property and could bring it to life through the branding. The One Centre have done an incredible job.”
The campaign acknowledges the growing community of Chinese buyers with key videos created in both English and Chinese.
Alongside the videos The One Centre has developed photos, a website, print advertising and a direct marketing campaign aimed at selling the property. The videos can be seen on the property’s website.
The One Centre CEO John Ford said: “It is not ofen that you get to be a part of such a unique project. Creating the brand positioning for 8 Carrara Road and bringing this property’s story to life has been a really secial projec to work on. It comes at such an interesting time for Sydney’s ultra prestige property market and we really feel like we’ve been part of a historic and significant moment.”
Credits:
- Strategy: John Ford
- Projec Direcor: Katie Molloy
- Projec Manager: Danica Jenkins
- Executive Creative Direcor: John Ford
- Creative Direcor / Art Direcor: Chris Gillesie
- Creative Direcor / Copywriter: Geoff Reid
- Film Producion: Ian Fowler
- Website Design & Development: Chris Gillesie
- Music: Sameer Sengupta
- Translations: Etcom
