Dr Mumbo

One Direction’s Coles tribute

Dr Mumbo has to give credit to Coles. The supermarket extracts every dollar of value out of its sponsorships.

Take the weekend’s One Direction concert for 10,000 Coles customers…

Listen carefully to Niall Horan’s slight change to the lyrics…

Meanwhile, it is Dr Mumbo’s favourite time of the week – when a new Coles ad drops.

This time, it features a boy (ish) band spruiking the new Coles MasterCard.


One Direction Harry Screen Shot 2013-10-08 at 10.04.30 AM

Dr Mumbo detects a further tribute. Does one of them look a bit like Harry Styles?

He can only assume that Coles gave up for the other members though.


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