One Green Bean’s Nicole Thurston joins Zeno Group as GM

Global communications group and sister agency to Edeleman, Zeno, has appointed One Green Bean’s business director Nicole Thurston as its Australian general manager.

Thurston joined public relations agency One Green Bean in 2015 from her previous stint as a senior account director at Weber Shandwick London.

Thurston joins from PR agency One Green Bean

“This is one of those moments where you can take a lot of great learnings from your career, step out on your own, and develop an agency footprint that has purpose, passion and impact. I can really relate to the values that Zeno holds dear – to be fearless, human, collaborative, committed and true to our word. That is the kind of agency and team I’m here to build,” Thurston said speaking of her appointment.

During her time at One Green Bean, Thurston was responsible for the communications solutions for clients including Tourism Australia, Pernod Ricard Winemakers, Toyota and Lion.

Barby Siegel, CEO of Zeno Group, said in a statement: “No matter where I go, our Zeno team all have that same hunger and passion to bring fearless creative thinking to life for our clients.

“Nicole is a great fit for Zeno in terms of her communications savvy and alignment with our values. Nicole brings impressive credentials, that will no doubt inspire clients and staff alike.”


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