Ride-sharing service Uber has commenced a global review of its creative account, Mumbrella understands.
It is understood Special Group will retain the lead creative account in Australia and New Zealand, however, global campaigns by international agencies may appear in the Australian market.
A spokesperson from Uber said in a statement to Mumbrella: “We are always looking for world-class global agencies.”
Special Group said the agency is doing some “really exciting work” for the ride-sharing service.
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Uber pitched its creative account in April this year appointing Special Group as its creative agency of record across Australia and New Zealand.
In September, Uber celebrated the diversity of its drivers and passengers in a TV campaign created by Special Group.