Onepartners wins Sensodyne
Pharmaceutical and healthcare product company Glaxo Smith Kline has appointed communications agency Onepartners to handle its toothpaste brand Sensodyne.
The announcement:
GlaxoSmithKline brand Sensodyne has appointed integrated communications agency Onepartners as its lead digital agency.
Onepartners, which won GSK’s Macleans digital business the end of last year after a five-way pitch, will initially develop campaigns covering web development and digital advertising across a range of brands including Sensodyne, Pronamel, Polident and Biotene. The appointment encompasses all digital elements including social media and mobile marketing.
Kirsty Verity, Marketing Manager Oral Care GSK said “Onepartners’ digital thinking has immediately added value to the Macleans brand, and we look forward to this continuing with the Sensodyne portfolio. It’s all about strategic vision and innovative ways to develop our digital footprint”.
Simon Skidmore, managing Partner at Onepartners added, “Our appointment to the Sensodyne business continues to support our investment in digital, which is now central to our integrated offering.”
Source: Glaxo Smith Kline press release
