Online advertising market reports $9.1bn in spend for FY20 as Q2 declines 12%

August 24, 2020 11:27

Total online advertising continued to slow in the second quarter of 2020, falling 12% year on year, but the full financial year total held steady at $9.1bn.

Video was the outlying category for the quarter, outperforming the others with a no change in year on year expenditure and an increase in general share to 53%.

The IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC, shows the impact of COVID-19 on the digital advertising market, following 5.6% of growth in Q1.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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