F.Y.I.

OnQue appointed to RaboDirect digital register

Digital agency OnQue has been appointed as one of online bank, RaboDirect’s digital agencies for 2013 after delivering the financial institution with a new coporate website last year.

 Appointed to the RaboDirect agency register in late 2011 with the task of delivering a new look corporate site and established a strong presence in the local digital space, Sydney based company, OnQue, has now been announced as one of RaboDirect Australia’s digital agencies for 2013.

The main challenge OnQue faced in 2011 was providing a platform for the RaboDirect Australia team to roll out localised online marketing activity without compromising global system security. OnQue solved this by establishing a local infrastructure as a secure platform. With rigorous testing by an independent firm and determination to try something different, this was a global first for RaboDirect.

“ OnQue has genuinely transformed digital at RaboDirect – just loving your work gents!”  Colin Anstie, Digital Marketing Manager, RaboDirect Australia

“It was a pleasure working with Colin and Andy (RaboDirect, senior digital producer Andy Beveridge) this year. Both were ambitious in pushing internal boundaries, which made it easier for us to achieve the goals collectively established. We welcome our ongoing appointment and are looking forward to our 2013 partnership.” Anthony Pisano, CEO, OnQue Digital.

OnQue’s involvement throughout the year has seen dramatic improvements in the RaboDirect Australia corporate site performance as well as the introduction of a number of campaign sites aimed at maximizing customer conversion rates.

Source: OnQue press release

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