Onthehouse launches agent revenue-generation service ‘AdMe’
Onthehouse has launched AdMe, a new tool that will help real estate agents integrate display advertising on their websites to monetise their web traffic and help advertisers connect with real estate audiences.
The release:
Property content and services platform, Onthehouse Holdings, today announced the launch of AdMe, a new tool that helps real estate agents to monetise their web traffic and e-Newsletters by displaying banner advertisements.
Initially, AdMe will benefit users of Onthehouse Holdings’ Webchoice and Client Manager real estate software products. With the easy to use system, agents will be able to integrate display advertising from Onthehouse’s extensive client base of blue chip advertisers, into their existing website.
The advertisers appearing through AdMe will be specifically tailored to appeal to real estate audiences at various stages of their property lifecycle. They include banks and insurance firms, as well as well-known Australian and international retailers. Current media partners include the Commonwealth Bank of Australia, Westpac, Samsung and RedEnergy.
The advertising content and processes will be entirely managed by Onthehouse, so agents have no additional workload. Onthehouse’s media team will track the banners and provide a monthly report to agents detailing the level of traffic and revenue achieved.
Onthehouse CEO Michael Fredericks said: “The launch of AdMe makes our website solution the only real estate software of its kind to actually put money back in agent’s pockets.
“AdMe is also a great example of how we are connecting the different parts of Onthehouse together to add more value to our end-users – it underlines our commitment to partnering with our real estate agency clients. This is the first in a number of initiatives we will be rolling out to add value for both our agent customers and our consumer user base in the coming months.”
Beth O’Brien, Chief Revenue Officer for Onthehouse, said: “We are very excited about AdMe and already have hundreds of agents expressing interest in how they can use it to create additional revenue streams and monetise their web-traffic.
“For advertisers, it expands the reach of the real estate media network managed by Onthehouse and helps them connect with a highly targeted audience of property consumers who are actively searching and looking. It provides them with a contextually relevant means of connecting with the right audience in a smarter way.”
Onthehouse plans to extend AdMe from Webchoice and Client Manager users, to its Console user base in 2014, and eventually offering the service to all real estate agents in the future.
For more information watch the AdMe video here: http://vimeo.com/54991230
Source: Press release
