OOH marketing platform Broadsign partners with CAASie
Brisbane start-up CAASie has partnered with OOH marketing platform Broadsign to bring automated OOH campaigns to the SME market.
The announcement:
CAASie teams up with Broadsign to bring out-of-home closer to the SME market
Leading global out-of-home (OOH) marketing platform, Broadsign, and Brisbane start-up, CAASie, have joined forces to bring automated out-of-home campaigns to the small-to-medium-sized enterprise (SME) market in Australia.
The combined forces will enable the complete automation of the OOH buying process, making it significantly more streamlined and lowering the barrier to entry for the SME market.
Billed as “Adwords for Billboards”, the team at CAASie have developed a ‘Demand- Side-Platform’ – a web app – that provides a similar experience to the popular online marketing platform, Google AdWords by adapting the well-known ‘pay-per-click’ model to a more outdoor-friendly ‘pay-per-play’ model.
Jeff Jaraved, Director and Lead engineer for CAASie, explains that the collaboration with Broadsign will enable customers to readily access ad space on digital OOH media, such as billboards and bus shelter screens, using the skillset they already have.
“CAASie was built by advertisers for advertisers – she (CAASie) is an entry level tool for businesses who have never purchased billboards before. We pride ourselves on the user friendliness, simplicity and the ease at which a user can go from creating an account through to running a full out-of-home campaign.” Says Jaraved
“She (CAASie) is designed to be a simple self-serve system that is familiar to businesses who already engage in Facebook or Google advertising. With an easy learning curve and flexibility around budgets and display times, we expect CAASie to become an integral tool in the digital marketing mix of any small-to-medium-sized business.”
Broadsign provides several software tools that facilitate the purchase, sale, and delivery of digital out-of-home (OOH) campaigns. Among these is Broadsign Reach – the complement of CAASie. Where CAASie provides the user-facing Demand-Side-Platform, Broadsign Reach is the ‘Supply-Side-Platform’ that does the heavy lifting in the background, making a global inventory of digital screens available to CAASie and its users.
“Most demand side platforms do a great job in servicing the bigger agencies and advertisers. CAASie is a little different in that it has been built with the little guys in mind. Small businesses can now get their brand on a billboard in just a few clicks and from the publisher’s perspective, a lot of the friction often associated with transacting ‘the long tail’ of advertisers is removed. Integrating our supply side platform, Broadsign Reach with CAASie makes a lot of sense as it connects our publisher partners with an even broader range of advertisers.” Explained Ben Allman, Sales Director for Australia & New Zealand at Broadsign.
Source: CAASie media release
