Ooh Media adds art to portfolio in new Fostered partnership
Ooh Media has expanded its platform with a new partnership adding giant art murals to its offer in a deal with creative collective Fostered.
The partnership between Fostered and Ooh Media’s experiential agency Ooh Edge will offer the ‘live art’ installations under the project name ‘Wall’.
Wall hopes to attract attention to its murals not just via the finished product, but also during the several days it takes to paint them.
Fostered general manager, Adrian Gidaro, said Fostered and Ooh Edge had been working on the project for a number of months. “Wall is more than just large scale signwriting,” Gidaro said.
“It’s a collaboration between a brand, Ooh Edge and Fostered, to deliver a truly original response to a creative brief. Our artists work with the client from inception through to delivery, ensuring that every project is treated as an artwork, not just an ad.”
Guy Marshall, managing director of Ooh Edge said that Murals were proving a different way to capture the attention of the public.
“We have seen the many unmissable examples of various global and local initiatives that the Fostered team can deliver, and to now be able to offer clients access to an activation opportunity like this is exciting,” Marshall said.
Murals have become increasingly popular in recent months, with Apparition Media handling marketing for the film Zoolander 2 supported by a giant mural in the centre of Melbourne which was turned into a piece of dynamic art as new quotes and different colours were introduced over the course of the campaign.
Fostered represents more than 50 artists, musicians and writers.
