Ooh Media adds art to portfolio in new Fostered partnership
Ooh Media has expanded its platform with a new partnership adding giant art murals to its offer in a deal with creative collective Fostered.
The partnership between Fostered and Ooh Media’s experiential agency Ooh Edge will offer the ‘live art’ installations under the project name ‘Wall’.
Wall hopes to attract attention to its murals not just via the finished product, but also during the several days it takes to paint them.
Fostered general manager, Adrian Gidaro, said Fostered and Ooh Edge had been working on the project for a number of months. “Wall is more than just large scale signwriting,” Gidaro said.