Ooh Media appoints Shelia Lines as CFO

Ooh Media has announced the appointment of Sheila Lines as the company’s next chief financial officer, replacing Peter McClelland who stepped down last October.

Lines, who will start with Ooh Media on March 1, was previously chief financial officer of Cabcharge.

Incoming Ooh Media CFO Sheila Lines

Last year Ooh Media CEO Brendon Cook told Mumbrella how the out-of-home advertising company is rebuilding itself in the face of technology and market changes.

Since listing on the ASX in 2014, the company has acquired Junkee MediaExecutive Channel Network and Cactus Imaging to broaden its offering.

“We are very pleased to have secured a high-calibre and accomplished executive in Sheila Lines as the company’s new CFO,” said Cook.

“In addition to her 25 years’ finance leadership, Sheila has in-depth experience in technology and data infrastructure and we are looking forward to Sheila bringing that expertise to Ooh Media as part of our executive leadership team.”

Lines holds an undergraduate degree in law, post-graduate professional qualifications as a chartered accountant and associate corporate treasurer, and is a graduate of the Australian Institute of Company Directors.

Prior to joining Cabcharge, Lines was based in Bermuda as an independent non-executive director at the Bank of NT Butterfield & Son and chief executive officer at telecoms operator Key Tech, now One Communications.


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