Ooh Media chief customer officer David Scribner exits, deciding it’s ‘best for him and the business’

Ooh Media’s chief customer officer David Scribner is leaving the outdoor media company to “pursue new senior opportunities”.

Scribner has been with the business since 2018, leading its sales, marketing and data transformation, which Ooh Media reports is now complete.

Scribner will leave Ooh Media after deciding his role is not longer viable within the business

Ooh Media CEO Brendon Cook said Scribner successfully helped the business in its plans to change its market perception and value proposition by 2020, and that the pair had mutually agreed it was time for Scribner to move on.

“David established a fantastic foundation for our customer-focused approach in the business and, as a result of his infectious passion for out of home, inspired many colleagues on the powerful medium it can be for delivering ROI and brand outcomes to clients,” Cook said.

“With the advent of COVID-19, the executive team has been doing a deep dive review of the business to determine our current and future needs.

“In that process, it was evident from the work of David and others that we had all the right pieces in all the right places to deliver a customer-focused offering to Australian advertisers and agencies.

“It also became clear to both David and I that we needed to realign our business structure to cater for future requirements, and that the chief customer officer role moving forward would not provide David with the professional fulfilment he wanted, nor would it deliver significantly to business growth.

“David agreed that it was best for both him and the business that he stepped aside, leaving behind a legacy that included his significant contribution to the Adshel integration, the refocus of our themes for the future, and the tireless work to ensure the business is COVID fit.

“We wish to thank him for his high-quality contribution, and wish him the best for the future.”

Scribner said his decision to step aside was not an easy one as he loved so much about the industry, the role and the company.

“I loved the fact that I was working in out of home, that I was part of the evolution of the medium and that I worked with a great team in a good business,” Scribner said.

“However, I recognised that the time had come to move on, as there was not much more that I could contribute to the business in this current environment.”

Scribner will start transitioning out of the role in the coming week, with Cook initially taking responsibility for the customer functions until the realigned structure is formalised. Cook himself stepped down as CEO before the COVID-19 pandemic began, but has now said he will stay with the business for the rest of the year as it deals with the economic implications of the outbreak.

Scribner joined Ooh Media from True Local where he was CEO. Prior to that, he was CEO of Virgin Mobile. He is also a former chairman of the Ad Standards Board.


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