Ooh Media completes $570m acquisition of Adshel
Australian outdoor operator Ooh Media has officially bought Here, There and Everywhere’s Adshel for $570m. In a note on the ASX this afternoon, both Ooh Media and HT&E confirmed the sale had been completed.
From today, Ooh Media will implement its integration strategy for the Adshel business. Plans include the removal of the Adshel brand, which is owned by Clear Channel International, and replacing it with Ooh Media branding before the end of the year.
The Adshel brand is set to be gone by the end of the year
