Ooh Media renews Brisbane Airport out of home contract
Brisbane Airport has renewed its 18-year out-of-home relationship with Ooh Media.
The deal sees Ooh retain exclusive rights for internal and external advertising for the airport’s domestic and international terminals.
Ooh’s latest Queensland deal follows the company picking up the Brisbane City Council street furniture contract late last year.
Brendon Cook, Ooh Media’s chief executive officer, said: “Brisbane Airport, which has been recognised as one of the world’s best airports for its size, is in a period of rapid growth and change.
“We look forward to working with BAC to build on this momentum while continuing to drive innovation in how media assets can be used to enhance the entire customer journey.”
Jennifer Andrews, Brisbane Airport Corporation’s head of retail and commercial, added: “Brisbane Airport is committed to delivering our passengers with a unique and engaging experience and showcasing the best of Brisbane to the world.
“oOh! is an innovative leader in Out of Home and the broader media sector, with a unique approach to delivering high engagement with multiple media platforms throughout the passenger journey.
“We are particularly excited by oOh!’s proposal to introduce content throughout the airport to promote not only Brisbane city, but major events, as well as provide bespoke content and entertainment for our travellers which showcases the best of what Brisbane and Queensland has to offer.”
