oOh Media upgrades Qantas domestic lounge assets
oOh Media has introduced new digital advertising screens in Qantas domestic lounges and foyers, alongside a refreshed content platform.
The upgrades included Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra Qantas Clubs, Business and private lounges. More than 75 assets were upgraded with new LED screens as part of the project.
The refreshed content platform will house content from News Corp Australia’s The Australian, as well as live flight, weather and gate information.
In February, Qantas announced that it will undergo a $100 million upgrade to its domestic and international lounge network, including a new location in London and the reopening of Hong Kong international lounge.
Chief commercial operating officer of oOh Media, Robbie Dery, said: “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high-quality audiences.
“oOh is committed to making public spaces better, and with domestic air travel returning to 2019 levels, and as the only national airport out-of-home provider, oOh reaches the affluent business audience at every stage of their travelling journey.”
Speaking to Mumbrella following its full-year earnings in February, CEO of oOh Media, Cathy O’Connor, was positive about OOH sector’s growth momentum as the company turned a net loss into profit for the first time under her leadership.
The fly segment of the company saw a 176% jump in revenue to $33.8 million for the 12 months to December 2022.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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