OOH revenue jumps as digital thrives in first half of 2023
Digital out-of-home advertising has recorded a close to 10% jump in revenue share for the first half of 2023, as the Outdoor Media Association (OMA) reported a significant revenue uptick for the broader out-of-home sector.
In the industry body’s 2023 half-year report, the Australian out-of-home sector reported $543.5 million in revenue for the year-to-date, up 11.9% from $485.7 million in the previous corresponding period.
Digital out-of-home revenue accounted for 68.1% of total media revenue year-to-date, an increase over the recorded 58.7% for the same period last year (the figure was adjusted to reflect changing OMA membership).
All out-of-home categories have seen a revenue increase. However, transport (including airport) was the fastest growing with a $22.3 million increase compared to the previous corresponding period.
The industry’s biggest player, oOh!media , has recently reported its half-year results.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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