Uber teams with actor Ronny Chieng for new creative, via Special Australia
Comedian Ronny Chieng is relying on Uber Reserve to get him out of a series of sticky situations, in a new campaign from independent creative and design agency Special Australia.
The ‘reserve now, ride later’ campaign aims to show how booking a ride in advance, through Uber Reserve, will help you get to — or away from — anything you need.
Crazy Rich Asians star Chieng reads the room and cleverly books an Uber Reserve just before things go belly-up. The spots feature children raging from a sugar high at a party, a board game night that’s being taken too seriously, and hapless parents struggling with technology.
“The reserve now, ride later feature is designed for those Aussies who like a bit more control and planning in their lives,” explained David Griffiths, head of marketing, at Uber ANZ.
“We’re using these exaggerated moments to show how relevant the innovative reserve feature is, all while providing price certainty for travellers. Whether you’re scheduling a ride to the airport, planning to see friends or aiming for an on time exit from a kids party, Uber Reserve is at your fingertips.”
APAC creative director of Special, James Sexton added: “Reserve now, ride later’ gave us a simple structure to talk about what you might be riding to, or more importantly away from. And in the films we really had fun with the now and later, showing Ronny, our smoke-bomb savant, spotting impending chaos before anyone else and planning the perfect getaway with Uber Reserve.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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