Uber teams with actor Ronny Chieng for new creative, via Special Australia

Comedian Ronny Chieng is relying on Uber Reserve to get him out of a series of sticky situations, in a new campaign from independent creative and design agency Special Australia.

The ‘reserve now, ride later’ campaign aims to show how booking a ride in advance, through Uber Reserve, will help you get to — or away from — anything you need.

Crazy Rich Asians star Chieng reads the room and cleverly books an Uber Reserve just before things go belly-up. The spots feature children raging from a sugar high at a party, a board game night that’s being taken too seriously, and hapless parents struggling with technology.