oOh!media extends Melbourne deal, unveils transformation plans

OOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning with a major long-term renewal of Australia’s largest street furniture contract across metro Melbourne.

OOh! will continue to manage the 5,000 bus shelters located within Melbourne’s CBD and beyond, but also launch one of the biggest OOH street furniture transformations, by changing hundreds of classic format panels to digital LED screens.