oOh!media extends Melbourne deal, unveils transformation plans
OOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning with a major long-term renewal of Australia’s largest street furniture contract across metro Melbourne.
OOh! will continue to manage the 5,000 bus shelters located within Melbourne’s CBD and beyond, but also launch one of the biggest OOH street furniture transformations, by changing hundreds of classic format panels to digital LED screens.
“This multi-year extension of our long term partnership with Victoria’s Department of Transport and Planning continues oOh!’s purpose to make public spaces better by delivering high quality street infrastructure, important community information and advertising services across Melbourne for the benefit of all citizens for years to come,” said Cathy O’Connor, CEO of oOh!media.
“Melbourne is the largest populated city in the country, and in line with our strategy to lead the out of home sector to a digital first future, we have ambitious goals to further invest in growing our digital screen network across the city to provide advertisers with more innovative ways to connect with audiences at scale.”
The multi-year contract extension sits alongside oOh!media’s current partnerships with Metro Trains Melbourne and Melbourne Airport.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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