OOh!media extends partnership with Sydney Gay and Lesbian Mardi Gras
OOh!media has announced an extension of its partnership with the Sydney Gay and Lesbian Mardi Gras, with the news that it will stay on as a major media partner for the next two years.
The company confirmed the news on Tuesday, having worked with the annual event for the past three years. OOh! will once again return to the 2025 Mardi Gras parade with its own float.
“As a creative, people-focused business, we thrive on diversity, and this partnership reinforces our resolve to create an environment where everyone can bring their full selves to work,” Chris Roberts, chief financial officer and executive sponsor of oOh!’s Pride Network, said.
“By supporting the Mardi Gras, we’re reaffirming our company’s purpose to make public spaces better and be a meaningful ally that reflects the rich diversity of the communities we serve.”
Gil Beckwith, CEO of the Sydney Gay and Lesbian Mardi Gras, added: “We’re thrilled to extend our partnership with oOh!media, a company that shares our commitment to visibility, inclusion, and equality. Their presence amplifies our message across the city and beyond, reminding everyone of the importance of LGBTQIA+ rights and the celebration of our community.
“OOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.”
The Sydney Gay and Lesbian Mardi Gras will host its 47th year in 2025 and take place from 14 February to 2 March.
The ‘Free to Be’ theme “will celebrate progress toward LGBTQIA+ equality while underscoring the ongoing global fight for true freedom and acceptance for all”.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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