oOh!media increases presence in Melbourne after winning major site

July 1, 2024 9:39

oOh!media has bolstered its Melbourne presence by acquiring the West Gate Freeway large format digital site, along with eight other prominent sites across the city.

Strategically located at the foot of the West Gate Bridge in Port Melbourne, the high-impact double-sided digital billboard is said to capture the attention of commuters travelling between the inner west and inner city, at scale.

The new site joins oOh!’s coverage of Melbourne’s major arterial roads, including South Melbourne, Brooklyn and Laverton North. The new West Gate Freeway premium location delivers visibility along the critical road link connecting Geelong and Melbourne’s western suburbs to the city, seeing upwards of 200,000 vehicles daily as one of Australia’s busiest roads.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.