ALDI celebrates loyalists and #ALDIcore in new campaign via Ogilvy PR and BMF

July 1, 2024 9:23

ALDI Australia is embracing #ALDIcore in a new campaign celebrating the loyalty of its customers, via Ogilvy PR and BMF.

In a first for the supermarket, the most #ALDIcore shopper will win three years worth of groceries, while five runners up will each receive one year.

Launched on Sunday, and running through to July 27, ALDI is inviting customers to enter the competition by sharing what makes them #ALDIcore – from showcasing unique recipes, highlighting their favourite Special Buys, of providing their best ‘Good, Different’ tips – as it integrates its standing creative platform. Supported by new brand films, the competition hopes to celebrate the passion of the supermarket’s most dedicated shoppers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.