oOh!media’s Neil Ackland names leadership team for new creative innovation hub, Poly

Poly, the creative and content innovation hub from oOh!media, has today announced the leadership team who will work alongside advertisers and agencies to push out-of-home’s creative boundaries.

Launched in May, Poly works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move.

(L to R) Richard Moore, Raen Waghorn-Hughes, Neil Ackland, Tara Iwamoto, Peter Galmes.

Creative director Peter Galmes is a marketing specialist with expertise in digital, experiential, PR, and social. With over 20 years of experience, he joins Poly from Ogilvy and has worked at other leading agencies including We Are Social, DDB, and TBWA on some of the world’s biggest technology, pop-culture, and entertainment brands, including Netflix, Samsung, and Volkswagen.

Tara Iwamoto is Poly’s head of operations and creative and was previously director of studio operations at oOh! She joins from US-based pop-culture site Popsugar, where for seven years she held senior leadership positions with responsibilities for driving strategy, operations, and innovation.

Head of content, Raen Waghorn-Hughes, is a content and marketing professional with more than 10 years of experience across both publisher and brand operations at publishers including Junkee Media and Fairfax

Rounding out Poly’s leadership team is production director Richard Moore who has over six years of experience working in Out of Home starting at oOh! three years ago as a creative production manager before being promoted to lead the company’s production capabilities.

Poly CEO and chief content, marketing, and creative officer, oOh!, Neil Ackland, said: “The reaction since launching Poly has been incredibly positive with marketers and agencies embracing the opportunity to push the boundaries of creativity in out-of-home.

“We have built a team that thinks idea first, but with a depth of knowledge and IP in Out of Home, which we think offers something unique and compelling in a space that is only going to grow and innovate.

“oOh! remains focused on attracting and retaining the best talent in market and in Peter, Tara, Raen, and Richard, we have assembled a leadership team of experienced creative leaders and I’m delighted to be working alongside them all and the rest of the 20-strong Poly team.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Neil Ackland oOh oOh!MEdia out of home Peter Galmes POLY Raen Waghorn-Hughes Richard Moore Tara Iwamoto

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