‘Opal Man’ ditched at dinner as third ad focuses on free trips

The third spot in Transport NSW’s Opal campaign has rolled out with the ad focusing on how people using it get free trips after eight paid journeys have been taken in a week.

Created by JWT, the first ad in the series launched at the start of the month which focused on the benefits of Opal such as never queuing which was quickly followed up with a second spot focusing on the many locations you can get to using Opal.

The three ads feature ‘Opal Man’, who has also been visiting train stations as part of Transport NSW’s push of the electronic ticketing system as it is set to retire some paper ticket types from September 1.

This article was originally posted on July 21, however the video was then made private by Transport NSW and reposted on July 22.


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