Openpay appoints Ryvalmedia as media agency of record
Ryvalmedia has been appointed as the media agency for Australian Buy-Now, Pay-Later (BNPL) company Openpay, following a competitive account review. Ryvalmedia will be responsible for buying and planning.
Openpay has appointed Ryvalmedia as it increases its advertising spend to a reported $5 million, as part of its next phase of growth and expansion in Australia.
Managing director at Ryvalmedia, Joseph Pardillo said: “The Ryvalmedia team are delighted to welcome Openpay as our partner and play an intrinsic role in helping Openpay change the way people invest in goods and services more flexibly. Working alongside such sophisticated fintech-based organisations is challenging and complex but rewarding in a world where customers want much more frictionless and contactless experiences from brands and businesses.”
In addition to multi-channel planning and buying, Ryvalmedia’s responsibilities will include partnership activations, performance media, social, data, and analytics. The agency formally commenced in June, taking over from incumbent Atomic212.
