OPSM sees a world where things are getting better

OPSM adEye wear retailer OPSM has launched an ad campaign across Australia and New Zealand.

The ad looks at a world in which technology has improved how we live, with cumbersome broadsheet newspapers replaced by iPads and toothbrushes replaced by electric versions.

“At OPSM getting glasses has just got better too,” the ad suggests.

The agency behind the ad was Saatchi & Saatchi Sydney.


Photoplay Films:
Director: Scott Otto Anderson
Producer: Oliver Lawrence

Post Production: Heckler

Saatchi & Saatchi:
Executive Creative Director: Damon Stapleton
Art Director: Sam Chappell
Copywriter: Dan O’Connell
Agency Producer: Kate Gooden
Group Account Director: Catherine Harris
Senior Account Director: Ross Jauncey


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