OPSM sees a world where things are getting better
Eye wear retailer OPSM has launched an ad campaign across Australia and New Zealand.
The ad looks at a world in which technology has improved how we live, with cumbersome broadsheet newspapers replaced by iPads and toothbrushes replaced by electric versions.
“At OPSM getting glasses has just got better too,” the ad suggests.
The agency behind the ad was Saatchi & Saatchi Sydney.
Credits:
Photoplay Films:
Director: Scott Otto Anderson
Producer: Oliver Lawrence
Post Production: Heckler
Saatchi & Saatchi:
Executive Creative Director: Damon Stapleton
Art Director: Sam Chappell
Copywriter: Dan O’Connell
Agency Producer: Kate Gooden
Group Account Director: Catherine Harris
Senior Account Director: Ross Jauncey
Yeah, it’s okay I guess. But the truth is OPSM is going to have to get its hands much dirtier in the retail space if they stand any chance of arresting the Specsavers onslaught. Not really sure a nice brand spot is going to help very much.
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Great execution and transitions!
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Let’s hope they move away from those horrific transition lenses. You might as well wear knee socks with shorts.
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Nicely done. I imagine this technology is hard to explain, and this ad does enough to draw the audience in and make them curious about whatever this technology is that opsm is offering. Guess we have to go to the website and find out. Well directed too.
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