Optimism is alive and well and lives in the US
If there’s one theme running through SXSW this year it’s the optimism of the US participants says Dan Lacaze.
During a SXSW panel discussion about the death of print media, the head of advertising at The New York Times said with absolute confidence that high quality inventory online is still scarce, and that they are incredibly optimistic about the future.
She argued The New York Times has always been an expert opinion, and will continue to curate content to deliver to a deep consumer need of freedom of speech, from a trusted news source. It’s hard to disagree.
There has been some interesting debate at SXSW about the rise of Artificial Intelligence, and the crowd seems to be divided into two distinct camps: dystopia and utopia! Today Eric Schmidt, the former CEO and current executive chairman of Google, said “technology will be one of the greatest forces of good for humankind”.
