Mumbo Jumbo: How will data retention affect the marketing industry?
Following the endorsement of the data retention bill by the Parliamentary Joint Committee on Intelligence & Security Nic Hodges looks at why it won’t work and the impact it will have on marketing and journalism.
In the last week of February, the Parliamentary Joint Committee on Intelligence & Security endorsed the data retention bill. While most media coverage has rightly focused on the significant threat this bill poses to journalism, there is also the potential for damage to the Australian advertising and media industry, through data breaches and an increase in usage of privacy tools.
What does the data retention bill do?
Good article, agree with many of your points. But what was the “huge data breach” at Apple?
Thanks Bruce.
The Apple breach I was referring to was the iCloud “issue” last year. Apple’s PR team did a great job at convincing most that it was a few celebrity accounts – however they switched to two-factor authentication as a direct result of the breach.
Interesting side note on that specific case – the tool used to extract data from the iPhone backups that were accessed was actually created specifically for law enforcement for forensic investigations. A perfect example of the issue with assymetric approaches to security – if the good guys have a tool/database/backdoor, it’s naive to assume the bad guys don’t have the same.