Optus adds GPJ to its experiential roster
Optus has added experience agency GPJ to its experiential agency roster.
The partnership will see the agency handle creative, experiential and production services to Optus.
The appointment aims to assist Optus in becoming a “mobile-led entertainment brand” from its traditional telecommunications layout.
Caleb Bush, managing director at GPJ Australia, said in a statement: “We are ready to start creating and sharing engaging experiences for Optus customers and partners as the business continues to grow beyond telecommunications into an entertainment-focused brand.”
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