Optus breach helps push telco industry to most distrusted in Australia: Roy Morgan
The Australian telecommunications industry has overtaken social media as the most distrusted industry, primarily driven by the “toxic levels of distrust” that Optus faced amid its highly publicised data breach in September 2022, according to research from Roy Morgan.
Roy Morgan Industry and Distrust Rankings for February 2023
In the 12 months to February 2023, Optus was the second most distrusted brand in the Australian economy, with Telstra the third most distrusted. Facebook remains the most distrusted in the country, despite reporting lower levels of distrust in recent months.
