‘Not every impression, CPM, or screen is created equal’ says Val Morgan MD with 52% of 2023 audience predicted between 14-39

For brands seeking young, culturally diverse or premium audiences, cinema is a proven demo-reacher, according to Val Morgan’s managing director, Guy Burbidge.

With the category’s strength in attention metrics garnering attention in its own right, the company’s new box office figures this week suggested 14-39s are forecasted to account for over 52% of all admissions this year. The figure was released via CineTAM, Val Morgan’s audience measurement platform which combines cinema ticket sales and loyalty transaction data.

Keanu Reeves as John Wick in John Wick 4. Photo Credit: Murray Close