Optus looks to hardman Vinnie Jones to shut up the haters
As Optus continues the battle the backlash from its plans to drive football fans to one of its pay platforms to watch the English Premier League, the telco has turned to legendary football hardman Vinnie Jones to shut up the haters.
Even after announcing the first year of EPL would be free for Optus customers, fans of the sport continue to slam the telco for its tactics.
Optus has stood firm in the face of the onlsaught and is now returning fire with the social-led approach uploaded several days ago that features Jones telling fans he’s had “a little word”.
https://www.youtube.com/watch?v=7c6W6pU1Sjk
In the work by Emotive, Jones says he has heard the stink all the way back in the UK.
“Alright, alright, please. The chatter. Uncle Vinnie’s trying to think,” he demands.
“I’ve been hearing all the palava about the Premier League all the way over in Blighty.”
The ad cuts straight to the issues with Jones admitting people are worried about how they will watch the Premier League.
“Rest assured my friends, I’ve had a little chat to the guys at Optus and they’re on point to clear up the confusion.”
The ad then cuts to a graphic noting the first season will be free for subscribers.
Optus has rolled the ad out unsupported, hoping seeding through social media will help to get its point across and the telco has declined to offer further comment on the decision to roll out the agressive former midfielder-turned-actor as point man in the battle to change opinions about the EPL offer.
Clearly Optus didn’t listen to Vinnie, because nothing has changed has it.
If Vinnie was living in Australia and to be dictated to by the Yes men at Optus after stealing the World Game from the fans, I reckon they might listen a little more closely.
Hope you like hospital food Yes men…..
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Vinnie should have said ” Do you guys like hospital food or what” then something would happen..
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At the moment Optus is the ad equivalent of Celeb Bingo, roll them out and hope no-one notices the lack of substance. Poor marketing. Poor product. Disappointing.
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The Optus “insert celebrity here” campaign approach is baffling as surely agencies like Emotive content know better. Emotive started with Ricky Gervais and now all the agency knows is to leverage influencers to sell a product. Nothing strategic about that.
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No.
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“Optus is free”, after you break your existing contracts and sign up to a long term contract with us.
Jog on Optus.
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