Optus looks to hardman Vinnie Jones to shut up the haters

As Optus continues the battle the backlash from its plans to drive football fans to one of its pay platforms to watch the English Premier League, the telco has turned to legendary football hardman Vinnie Jones to shut up the haters.

VinnieEven after announcing the first year of EPL would be free for Optus customers, fans of the sport continue to slam the telco for its tactics.

Optus has stood firm in the face of the onlsaught and is now returning fire with the social-led approach uploaded several days ago that features Jones telling fans he’s had “a little word”.

In the work by Emotive, Jones says he has heard the stink all the way back in the UK.

“Alright, alright, please. The chatter. Uncle Vinnie’s trying to think,” he demands.

“I’ve been hearing all the palava about the Premier League all the way over in Blighty.”

The ad cuts straight to the issues with Jones admitting people are worried about how they will watch the Premier League.

“Rest assured my friends, I’ve had a little chat to the guys at Optus and they’re on point to clear up the confusion.”

The ad then cuts to a graphic noting the first season will be free for subscribers.

Optus has rolled the ad out unsupported, hoping seeding through social media will help to get its point across and the telco has declined to offer further comment on the decision to roll out the agressive former midfielder-turned-actor as point man in the battle to change opinions about the EPL offer.



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