Optus opts for stunts in ad aimed at selling its new mobile data rollover offering
Optus has used a series of social media sourced stunt clips in a new ad aimed at promoting the telco’s data rollover offering.
The 15 second ad, produced by Starcom, features people and animals performing a variety of flips and rolls.
It is part of the messaging to support the pre-pay offer, which allows customers to roll over unused data if they recharge before their credit expires.
The ad is live on digital and catch-up TV, but again does not feature brand ambassador Josh Thomas, who has fronted many of the telco’s ‘Yes’ campaigns since last June.
A spokeswoman for the brand said they use a variety of talent in the ads, which included Claire Hooper, who recently appeared in an ad for Optus’ home entertainment bundle.
‘produced by Starcom’
Wow – I wonder what M&C think about that….and in a contract year as well!
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i work in a media agency and i think whilst ideas can come from anyone, you really need a creative agency to tell the story. This seems like a good idea implemented nicely but it lacks the oomph that a director would add etc…
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So produced by Starcom? Doesnt bode well for M&C.. Are they struggling to create effective retail?
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I think they’ve seen the light by dropping Josh, wrong man for the job.
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I like it. Fun, Simple & Engaging. Is the content user generated?
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Errr, so they’ve just stolen bits of footage from other popular global YT videos (with permission?).
Is the expectation that a user hasn’t seen some or all of these?
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@DGTL – yeah, they launched a competition which asked people to take footage of “things rolling over” so they could use it as an internet pre-roll spot.
No.
This would be licensed YT content in a very simple edit that costs barely anything to produce. The reason Stacom (or anyone else in Optus’ roster) has made this sort of thing is so that it doesn’t cost 200K to produce. More like 20K. It’s effectively a cheap bit of content to justify a big media spend to get it out….
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