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Optus recruits Josh Thomas to promote More Yes positioning

Optus has recruited comedian Josh Thomas to promote its “live more yes” positioning as it seeks to amplify its ‘Yes’ branding through new price offerings and services.

Created by M&C Saatchi, the new campaign features Thomas – best known for his former role on Ten’s Talkin ‘Bout Your Generation and in ABC’s Please Like Me  – exploring how much Optus would say yes to, including gigantic kittens, a helicopter shot and A-ha’s 80s hit Take On Me.

Optus head of brand Nathan Rosenberg said: “Yes has always been our ethos and now we’re amping it up because life’s better when there’s more of it.

“This year we’re going to show more people why Optus is the right choice for them in a truly different way.”

The new campaign follows on from the telco earlier this month unveiling a number of new mobile phone plans as it seeks to lure customers away from market leader Telstra.

Launching over the weekend, the TV ad is complemented with digital, outdoor, print, in-store and direct marketing.

Product spots focusing on the newly launched plans will also run concurrently to the brand campaign.

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